Global healthcare communications business expands its UK office footprint in Macclesfield

Lucid Group is increasing its share of office space on the popular Tytherington Business Village, after a sustained period of growth, which has seen it outperform a buoyant marketplace and taken its head count in the North West to 60.

Lucid Group is increasing its share of office space on the popular Tytherington Business Village, after a sustained period of growth, which has seen it outperform a buoyant marketplace and taken its head count in the North West to 60.

Lucid Group, a leading global healthcare communications business has moved into 4000sq ft on the ground floor of Greenway House, doubling its previous accommodation in Fernbank, to complement an existing team of 20 in Oakfield House – all on the same business park.

The majority of the space will be taken up by Lucid Group’s HealthCare21 team, who specialise in creating and delivering transformative medical communications and educational programmes for healthcare professionals and patients, for pharmaceutical and bio tech companies.

The new office space will also be home to a number of people from its medical editorial team, COMET (Center of Medical EdiTing) and Bluedog digital team.

The HealthCare21 team have just celebrated its first year anniversary following its acquisition by Lucid Group in September 2019. However, the HealthCare21 team have been producing healthcare materials and programmes for its clients, reaching and engaging healthcare audiences for over 23 years.

The team has exceptional skills in scientific strategy, content creation, editorial excellence and digital design – capabilities that Lucid Group had long admired and needed in order to continue its growth and delivery of impactful client campaigns.

These range from delivering global and local educational meetings and events to open-source applications and partner products for live events as well as modular, digital experiential and precision training courses, including ground-breaking documentary-style videos, simulating interactions between care team members and patients.

Lucid Group also develop a number of different tools for patients. For example, tools that can improve the interaction of patients with long-term conditions with their healthcare team via a range of telehealth digital resources, phone or video consultation apps –  empowering patients to take control of their treatment programmes.

This expansion into the Northwest will provide the organisation with vital access to new talent pools.

Cliff Wyatt, Managing Director for the Healthcare 21 team said the move was a result of natural growth, but also the impact of Covid19, which has immeasurably fast-tracked the use of online learning and exchange between healthcare professionals and development of digital education tools for the sector.

He said: “Macclesfield has a rich heritage as a medical communications hub, so we were always going to stay in the area, we just needed more suitable space for our expanding team.”

Forty of the 60-strong team at Healthcare 21 are now in Greenway House in a mix of content generating, account management, publishing and digital roles. Cliff again: “Greenway gives us stylish, professional, open plan offices where we can all be together – better for collaborative, creative working – with great parking facilities and transport links.”

He continued: “We are, of course, familiar with the rural benefits of the Business Village and we have now bought some branded Elephant Bikes via the CycleofGood scheme so we can cycle between offices, get some exercise and enjoy all the green space.”

Benn Dickinson, Leasing Manager from Orbit Developments, said it had been great to see  the evolution of HealthCare21’s business over the years. “They are one of our longest-standing customers so it’s especially rewarding to be helping them expand into new, more spacious accommodation on Tytherington.”

Tytherington Business Village is an established mixed use business and residential community sat in 43 acres of mature parkland. It offers a variety of space solutions from one person suites to self-contained properties to suit all types of businesses.