Nexer Digital supports leading brands in preparing for the European Accessibility Act
With the June 2025 deadline for the European Accessibility Act fast approaching, Nexer Digital has recently partnered with a number of key clients, including Bupa and Auto Trader, to help them prepare for the new accessibility requirements.
Nexer Digital is providing these businesses with a suite of tailored services to help them deliver inclusive digital experiences, including accessibility audits to identify and address gaps, training programmes that build in-house expertise, user-focused research and testing to ensure needs are met, and strategic planning to integrate accessibility into businesses goals.
This announcement coincides with the launch of Nexer Digital’s “I Matter Too” campaign, which urges businesses to prioritise accessibility well ahead of the Act’s enforcement. The initiative, which features a campaign video, highlights the barriers people with disabilities face when accessing essential digital services and calls on businesses to move beyond compliance and embrace accessibility as a core value.
The European Accessibility Act, set to take full effect in June 2025, will require businesses operating in the EU to ensure that websites, mobile apps, and other digital tools meet accessibility standards. Nexer Digital’s services are helping organisations not only meet these standards but also create user experiences that genuinely work for everyone.
Hilary Stephenson, Managing Director at Nexer Digital, commented:
“The European Accessibility Act is a landmark piece of legislation, but it’s more than a legal obligation; it’s an opportunity for businesses to create meaningful change. Our work with organisations like Bupa, Auto Trader and other well-known retailers, alongside our accessibility work done in the public sector for the NHS, BBC and Department for Education, shows how companies can take proactive steps to deliver digital experiences that are inclusive for all.”
Nexer Digital’s “I Matter Too” campaign aims to inspire organisations to embed accessibility into their culture, going beyond compliance to deliver innovation and inclusivity. As part of the initiative, Nexer Digital has published practical tips and resources on its website, providing businesses with the tools to take immediate steps toward accessibility and inclusion.